IDEATION LAB
THE ANSWER IS YES.
Inspiration doesn’t stop at the spec sheet.

CUSTOM IS THE NEW CONVENTIONAL.


We are one of the largest major dealerships on the west coast with an entire
division devoted to developing custom solutions.

IT'S ALL TOTALLY POSSIBLE.


iLab convenes the best manufacturers, engineers, fabricators, and
designers to innovate, add, subtract, improve, modify, build, switch,
resize, kick, shine, replace, adapt, and adjust to make end-user
dreams a reality.

RON ROUSSELL
Director | Ideation Lab


This head is where art meets science.

Conceives more custom solutions before noon than most people will in a lifetime.

Engineer. Fabricator. Inventor. Piece-maker. Risk-taker.

If they come, he will build it.
CHANGE. ANYTHING.
Live-edge conference tables instead of laminate. A piece of glass in place of a whiteboard. Hot-rolled steel instead of fabric. Powder-coated desk legs in brand colors.

It’s scalable, it’s warrantied, and it’s one of the coolest things we do.
WE'LL SHOW YOU HOW.
Want to visit an iLab installation?